Our Story
Free Indeed & Co. was born from a desire for simplicity, calm, and trust in a busy world. What started as a search for clean-ingredient candles grew into a home fragrance brand rooted in intentionality & quality.
Every candle, wax melt, room spray, and diffuser is made with clean ingredients, eco-conscious materials, and fragrances free from harmful additives. But more than that, each product is designed to help you pause, breathe, and embrace the season you are currently in.
Inspired by John 8:36, the name Free Indeed reflects living unhurried and intentionally, grounded in faith. Our brand quietly honors God in every decision we make, from ingredient choices to the care we put into products, without ever feeling performative.
Free Indeed & Co. welcomes you into a space that is simple, trustworthy, and unhurried. A home fragrance experience designed to make you feel safe, present, and cared for.
The Maker Behind
Free Indeed & Co.
Hi! I’m Madelynn, the owner and creator of Free Indeed & Co.
My love for candles started like many others — I wanted my house to feel warm, cozy, and of course, smell good! But after learning that many traditional candles are made with ingredients that aren’t the safest for our homes or our health, I knew I wanted something different.
Creating clean-ingredient home goods is just one area of my life where I choose to be intentional. I care not only about the products I bring into my home, but also about the cleaning supplies I use, the quality of the food I eat, and even the clothing I wear. Call me crunchy :) I just like to make choices that feel thoughtful, intentional & protect my health. When I’m not crafting products, I love reading, being outdoors, and cooking up something yummy in the kitchen. These simple joys inspire me to create experiences that bring comfort, peace, and a little extra joy into everyday life.